Starbucks is a coffee company known worldwide. The company began as a single store in Seattle, WA in 1971 and there are now almost 18,000 stores in 60 countries around the world.
Starbucks is committed to providing their customers
with the highest quality coffee from ethically sourced coffee beans, which
includes their support of farmer loans and forest conservation projects to create a
better future for farmers and for our environment.
The company mission is to “inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time”. Starbucks has become more than
just a coffee shop – they have become gathering places for people to meet up
with family or friends or to do work.
Starbucks
controls over 33% of the market share of coffee sales in the U.S. and their
target market are men and women aged 25-40, with that market contributing to
49% of their sales. Another 40% of Starbucks sales come from young adults aged
18-24 (Source: www.chron.com)
Starbucks
serves more than 30 varieties of coffees as well as a variety of teas,
espressos and their trademarked Frappuccino drinks. They also have their own
home-brew systems and sell their ground coffees, pre-made coffee drinks and
other products in stores outside of their coffee shops.
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